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At the Shine Prom, where teens and adults in the region with exceptional abilities enjoy a red carpet walk and bask in the spotlight, the volunteers always outnumber the attendees. And not by a little.

鈥淓veryone wants to be a part of it. They鈥檙e eager to help and always ready for next year. It鈥檚 just the community we live in,鈥� explained Adrian Robertson, who coordinates donations from the business community for the annual event at The Rock church at 1408 Mill Pond Road in Conway.

This year’s prom is sponsored by The Rock and Horry Telephone Cooperative and is slated for Friday, March 21, from 6-9 p.m. Partiers and community volunteers can register at . Businesses can assist by contacting Robertson at adrian@rockc3.com.

Shine Prom was started in 2018, and gets bigger and better every year, thanks to hundreds of volunteers, a benevolent business community and The Rock church.

Some volunteers help prepare for the prom, others help clean up when it鈥檚 over, and many step up to serve and assist guests during the gala.

Robertson said dozens of area businesses support the event, donating everything from food to door prizes with no arm-twisting required.

Conway police and firefighters, and Horry County police, sheriff鈥檚 deputies, and fire and rescue personnel 鈥� many of them church members 鈥� all assist, according to The Rock鈥檚 Ashley Dorman, who helps coordinate the public safety assistance for the prom.

鈥淲e are thankful for everyone who helps make this special night possible,鈥� Dorman said.

Shine Prom attracts residents with exceptional abilities from across the region, said Robertson, a member of the Rock Church and the mother of a daughter with exceptional abilities.

Her daughter collects her Shine Prom name tags like baseball cards, and gets excited when the biggest day on the her social calendar draws near.

鈥淭hey really look forward to it,鈥� Robertson said of the guests.

It鈥檚 little wonder that attendees circle the date. They dress to the nines, and are pampered all evening.

They get the star treatment, dressing up in gowns provided by Ekklesia Christian Church and tuxes provided by The Rock, and entering The Rock on a red carpet as the emcee announces their names, photographers take photos and the crowd cheers.

Each is crowned a king or queen, and is paired with a buddy, many of them Coastal Carolina University students and athletes.

Guests are pampered with hairstylists, make-up artists and a shoe-shine stand.

There鈥檚 also a sit-down dinner with donated foods, including pizza, chicken bog and other party fare.

The dance floor under the disco ball remains lively all night, as does the activity room where guests play games, sing Karaoke, and load up with party glasses, necklaces and glow sticks.

There are carriage rides, limo rides, photo booths, mascots and costumed characters. There鈥檚 also a 鈥渟ensory room,鈥� a quiet area set aside for guests to unwind. New decorations are added every year.

It鈥檚 a community effort, anchored by the church.

鈥淲e appreciate everything everybody does to make this event what it is,鈥� Robertson said.